And the Banner Man Held His Banner High
We hear it all the time: "Banners don't work anymore!" But did 'banners' ever really work in the first place? The latest published figures seem to suggest that the average click-thru-rate (CTR) for a banner ad on the Internet is between 0.15% and 0.3%. That is 1.5 to 3 per thousand. Why is that such a surprise? Can you remember the last time you clicked on a banner ad? I certainly can't. Yet businesses are still putting banners up. Are they just kidding themselves? In the same way that big ...Read the rest of this post »
July 20, 2010
Posted in: Advertising
The Unwritten Rules of Advertising on Forums
There are thousands of newsgroups and forums online. They provide a fascinating and useful insight into the minds and methods of others who share our interests. They also act as an amazing resource for finding out almost anything you need to know. Want your website critiqued? Ask at a forum. Want to know how to salvage Outlook? Ask at a forum. Want to know if a particular book is worth buying? Ask at a forum. Almost anything is fair game - providing it is reasonably on topic. And dropping in to ...Read the rest of this post »
July 13, 2010
Posted in: Advertising